Weekday Weekend Cookbook

We are beyond thrilled to announce that our cookbook, Weekday Weekend, is now available! (Currently on pre-order until November 7) We have shared lots of little peeks as we’ve been working on this book since 2015 (when we let you in on the secret). Elsie and I have emailed, texted, and traveled to work together on this book SO many times over the past year and a half. You can see a few pictures from when Elsie and I shot the final images at her house in this Causal Friday post. Plus there have been (and will be—you’ve been warned) lots of behind the scenes shared on our IG stories. This is one of the first big projects we’ve completed together while living in two different states and I kind of can’t believe it’s already here!

So what the heck is this book? Maybe the name “Weekday Weekend” sounds like more a calendar project to you than a cookbook. Well, like we hinted at in our announcement post, our goal was not to write just any old cookbook. We really wanted to create something that reflects the overall message of our brand, A Beautiful Mess. So we wanted the book to be brimming with positivity and inspiration, with a message aligned with living a happy and healthy (balanced!) life, and if it would somehow have a sprinkle of goal-setting thrown in, that would be a big plus (obviously we packed it full of recipes and beautiful food photography as well).

The book really has two components: First, there’s a challenge you can take. We call it the Weekday Weekend challenge, which is how the book got its name. For 4-6 weeks, you eat according to five rules for five consecutive days (your weekdays) and then on the weekend you kick back and enjoy a few treats you’ve been craving all week. It’s simple but, hopefully, still challenges many of you. It’s a lifestyle that we both feel really good about living, or you can use the challenge as a kind of reset button after you may have gotten a bit off track (hello holiday season, am I right?). What are the five weekday rules?

Eat a variety of foods.
No refined or artificial sugars or sweeteners.
No refined white flour or white rice.
No dairy.
No alcohol.

It’s basically four no’s and one BIG yes. And the cookbook is also based on a mostly plant-based diet as basically every recipe is vegetarian-friendly and many are vegan-friendly as well. But there is a LOT more information about the rules, the challenge, and what it all means in the book.

And speaking of information, we developed this cookbook along with two dietitians’ who also provide lots of additional information throughout the book. You will LOVE learning from Lindsey and Sarah, I have learned so much from them already. And I hope many of you will get to know them through this cookbook as well as through a small series we are going to begin on the blog later this month called “Ask a Dietitian.” I don’t know about you but I’ve found that eating healthy can become really challenging when you’re presented with lots of different, and often conflicting, information. So it was really important to us to work alongside our experts, Lindsey and Sarah, so that we can all learn more together and feel empowered to make the best choices we can. 🙂

We’ve also added a tag to our recipes called “Weekday Approved” to indicate recipes from the blog that can also work well with the challenge.

And if you are wondering if every single recipe in the cookbook is based on the weekday rules, the answer is no. A large portion of the cookbook is dedicated to recipes that fit within the challenge, but we’ve also included recipes for your weekend too, including desserts and cocktails. We believe the good life is a balanced life.

And if taking the challenge just doesn’t sound like your thing, that’s cool. No pressure! But if you enjoy beautiful cookbooks that are filled with a blend of healthy and indulgent recipes, then you’re already gonna love this cookbook anyway.

Weekday Weekend is currently available to pre-order, and it will be in bookstores (as well as available online for immediate purchase) on November 7. We also plan to host a Weekday Weekend challenge for you all to join in on via social media starting January 1 for the New Year, so I do recommend you pick up your copy before then if you want all the info and recipes.

Maybe some of you are wondering what the deal is with pre-orders. Like, you don’t get the book now so why bother ordering now? We get it, really we do! Pre-orders are a way for retailers to gauge how interested people may be in an author’s new book, so for us it’s a really, really good thing if you pre-order. But for you, it just means you buy something without getting anything yet, and that’s not so great. So it was really important to us to create some fun and super exciting freebies that you will receive if you pre-order. It’s our way of saying THANK YOU for showing interest in our cookbook early, because it really does mean a lot to us. With every pre-order, you will receive four REALLY fun downloads you can use. Here’s what you get …

First, we commissioned Brittany Wright of @wrightkitchen to create a print that communicated the theme of the cookbook and we LOVE how it turned out. I am a huge fan of Brittany’s work and have followed her online for years. If you’re not familiar with her photography, go check her out immediately because she creates some really beautiful and artistic images—mostly centered around food. She created the above image just for our pre-order readers and you’ll receive the high-res version with your pre-order, so you can print it as large as you like for your home. I have this print hanging in my dining area right now and it adds so much color and excitement to the wall. Rainbow food? Sign me up!

We also created three more digital downloads that are useful for the challenge. You’ll receive a calendar to mark your progress, a meal prep game plan you can print for any or every week (includes shopping list area!), and a fun sheet of icons you can use all sorts of ways. The icons can be printed on any kind of paper so they could become: stickers, magnets, vinyl decals, or even temporary tattoos.

Something beautiful
Something useful
Something fun

You get it all with your pre-order as our way of saying thank you.

Here’s how to receive these items once you’ve pre-ordered the book. Simply email your receipt to ABM@chroniclebooks.com. You will receive a link to download all four items so you can print to your heart’s desire.

I turned the icons into both magnets and vinyl decals which I added to my phone (similar to this post I shared recently). But you do you and please someone make them into temporary tattoos and send us a pic!

 

You can get your copy of Weekday Weekend at Chronicle Books (our publisher) and receive 25% off and free ground shipping to the USA with the code EATWELL

Weekday Weekend is also available at: Amazon / Barnes & Noble / Indie Bound / and other booksellers worldwide.

Credits // Author: Emma Chapman. Photography: Amber Ulmer, Emma Chapman, and Brittany Wright. Other pre-order designs by Mara Dockery.